Customer
A leading media and fashion retailer was looking to expand it multichannel sales through the segmentation of its brand. Most of its sales were coming through offline shops but the company had a significant online presence
Challenges
- 50% of the business should come from online
- 50% of the online business should be driven by loyalty programming and 50% trough new categories
Solution
- Detailed analysis of offline and online sales data to understand purchase rotation and frequency
- Price, margin and stockholding modelling across the supply network to define a JIT, dropship sales and distribution model
- Definition of a multi-fascia approach to e commerce based around brand and pricing
- Dynamic and surge pricing model with the development of an automated supply chain solution which supported the most efficient supply chain/sales solution
