Customer
A global telco company with 40$ market share. It wanted to preserve this market share and drive new revenue streams through a radical approach to customer relationship management. Key drivers were to improve retention and grow sales from traditional direct marketing channels. The client wanted to deliver a personalized experience for each customer that was seamless across touch points.
Challenges
- How to personalize experience without manual intervention
- Grow sales without extending marketing channels
Solution
Deplyed a best-of-breed inbound real-time marketing solution across multiple chanels, supported by predictive analytics modeling.
Closed-loop reporting and analysis enables the client to do more of the things that work well and less of those that do not, driving up mean offer value. The integrated and best-of-breed approach has enabled it to define its target customer experience differentiated by segment – and by micro-segment – and to move towards customer-centric, event-driven, one-to-one marketing.
