Customer
The objective of the cable television, high-speed internet and telecommunications services provider was to double sales though online sales.
Challenges
- Limited channel management capacity for management
- Limited capacity for day-to-day activities
- Restructuring approach online maketing
Solution
Based on complex predictive analysis, campaigns were restructured, channel performance improved, and third parties were managed. Then a new integrated and structed e-mail marketing program for cross-sell purposes was launched. Also affiliate marketing activities initiated in the past were reconstructed and new affiliate contracts and campaigns were set up.
Services offered
- Managing day-to-day marketing activities (paid and organic searhc, affiliate and e-mail marketing
- Thought Leadership
- Predicitive analysis
